How to Make Sense of Your Data
A great way to manage success is by evaluating your results. When advertising and marketing it's extremely useful to understand the data that you're receving from results from adverts and posts. If you're someone that wants to promote your business then this has never been more true than with social media. Measuring your data is essential to not only growth, but to understand your audience, see what’s working and what needs to improve.
But understanding your insights and metrics isn’t always as easy as it sounds. In this quick blog we will be going through some of the important tips that will not only help you make sense of your data but improve using that data.
Set Your Social Goals
Before you start obsessing over your followers and likes, outline what you want to achieve in relation to the service you provide. This will help prioritise not only the content you put out, but how you can monitor your success in return. This could be something along the lines of just simply increasing brand awareness.
Focus on what you’re trying to accomplish or gain through these social channels? And which channels are most relevant to those goals? Some may be more relevant. For instance if you were providing IT Support as a business, you would most likely stick to Facebook, Twitter and possibly Instagram. Whereas Pinterest and Tumblr probably wouldn't reach the correct audience. Start by looking at your social accounts and you can utilise them individually to your advantage and track your progress. Facebook, Twitter, Tumblr, Pinterest, YouTube, and Instagram etc. can all be used in unique ways to give different results.
All of these individual channels also offer different responses, depending on what you want from your audience. Reading, sharing, a reply, a click, purchasing or just engagement, by listing out your business goals for each social media channel, you can study your data accurately. The key really is finding the specific channels that would work best for you and sometimes you may have to do some trial and error.
Use Metrics to Measure Your Goals
Once outlined, use metrics and behaviours to measure your goals. Retweets, reposts, replies, comment and clicks are all possible ways of measuring your practical engagement. Some social media platforms offer your analytics; Facebook provides deep insight on your posts' performance and a lot of information on your followers. From age, gender and location, all of this data can be useful for targeting ads and tracking where your audience is growing. This gives you information on things such as posts and all information in regards to your page.
Awareness of your brand can be managed by assessing your data. Metrics like volume, reach and exposure can indicate how far your message is spreading. Your data can also measure engagement. From replies to comments and the number of people participating, your data can prove how often people are getting moved with what content your releasing. You will then start to understand what is working and what is not.
Report Your Results
When reporting your results, your initial figures can be used as a benchmark for measurement in the future. Collating numorus data and constantly making ajustments is a must when wanting to improve and advance in your business. Refection is also key, to note if your results are what your expected and how the relate to your competitors’ campaigns.
Assess & Adjust
Upon reflecting on your data, areas of improvement can become clear. You can adjust your goals based on your data and reprioritise as necessary. Social media can be your strongest assets to your business, if you understand what you’re looking for. By monitoring your data and learning from it, you can achieve success like never before.
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